Huitlacoche
Huitlacoche is an original and vibrant brand that celebrates Mexican-American culture by incorporating playful and witty phrases in "Spanglish."
The Logo
The logo's typography was custom-designed for this brand, inspired by pre-Hispanic Mexican symbols and resembling stone carvings. Its defining characteristics include:
Shape: Square and bold forms with softened, curved angles.
Details: Curved and pointed terminals, creating a unique blend of tradition and modernity.
Perspective: Flat design with no added depth or dimensionality, enhancing its timeless aesthetic.
The color palette centers on a grayish-purple hue, chosen to reflect the brand’s name, "Huitlacoche." This name refers to a culinary delicacy, also known as “corn smut” or “Mexican truffle,” which grows on corn plants. Its distinctive color palette includes shades of black, purple, blue, and gray, tying the brand visually to its cultural and gastronomic roots.
The Illustrations
The illustrations are a key element of the brand identity, incorporating playful and bold designs inspired by Mexican folk art and contemporary styles. They feature:
Cultural Motifs: References to pre-Hispanic and Mexican-American traditions.
Colorful Palette: Vibrant tones that harmonize with the brand’s primary grayish-purple shade.
Expressive Style: Whimsical characters and shapes that convey energy and creativity.
These illustrations add a dynamic, eye-catching quality to the brand’s overall visual identity.
Social Media Content
The brand’s social media strategy leverages its bold visual elements and cultural references to engage and resonate with its audience. Key features include:
Typography: The custom font is prominently used in posts, reinforcing brand recognition.
Color Scheme: Consistent use of grayish-purple, paired with complementary colors, to maintain a cohesive aesthetic.
Messaging: Fun and relatable Spanglish phrases that reflect the brand’s personality and cultural fusion.
Visual Appeal: A mix of static and animated content that highlights the brand’s playfulness and creativity.
By blending vibrant visuals with culturally meaningful elements, Huitlacoche establishes a strong, memorable presence across social platforms.
